Every great design begins with an even better story.

I believe that well-executed, user-centred design is the fundamental cornerstone to developing great products and services that make a difference.

Although our industry is almost unrecognisable from when I wrote my first line of HTML back in 2007, the value of involving users at every opportunity remains universal.

I am an industrious and curious designer, well-versed in the expected skillset of a UX professional but have also invested heavily over the years to expand this knowledge to include UI design, front-end development, business strategy and content design in addition.

Feeling the entrepreneurial call, I formed Manaseven, my own UX design studio in 2013 and have been providing UX services to clients large and small ever since.

In this time I have been fortunate to gain considerable domain expertise in multiple sectors including financial services, tourism, publishing, government and more.

As a seasoned designer, I pride myself on being able to respond to new scenarios with great speed and effectiveness, adding quantifiable value at every opportunity. In short, just what organisations expect and deserve of their UX professionals.